Tips and best practices for Facebook Reels

Facebook Reels can help creators and advertisers share entertaining and engaging content and get discovered by new audiences. To increase your opportunity of getting your Reels discovered, be sure to incorporate our best practices into your content.

How to create engaging reels and grow your audience on Facebook:

• Entertain your audience with relatable and engaging content that grabs attention.
• Inspire and start a trend that others can easily participate in.
• Use creative tools like text, filters or camera effects.
• Use vertical video and avoid horizontal videos that are typically not as easy to recreate.
• Use music from the Facebook music library or original audio you create or find on Reels.
• Be experimental or new and try different approaches to see what works for you.
• Clearly showcase your content using good lighting and shooting techniques.

You may also find it beneficial to experiment with different content formats such as tutorials, product education or entertaining clips to see what engages your audience.

For the best results, avoid low video quality reels or content that is visibly recycled from other apps. This kind of low quality content makes the Reels experience less satisfying for audiences and will be less discoverable on the Facebook app.

Avoid posting Reels that are:

• Blurry due to low-resolution.
• Visibly recycled from other apps (i.e. contains watermarks).
• Uploaded with a border around it.
• Horizontal (this video format is typically not as easy to recreate).
  
  

Requirements for Facebook Reels

In order to upload reels, the following technical specifications and content requirements must be met:

Video format specifications for reels on Apple (iOS) and Google (Android) are listed below:

• Up to :90 seconds (less than 90 seconds is also ok, can be as short as :03 seconds)
• Recommended video support: HDR (please note that certain creative effects are not yet available for HDR creations and may not be supported)
• Recommended format: .mp4
• Recommended resolution: 1080p
• Upload aspect ratio: 9:16
• Recommended video codec: H.264, H.265
• Supported video codec: H.264, H.265, VP9, AV1
• Recommended frame rate: 24FPS - 60FPS
• Closed GOP recommended: 2s to 5s
• Chroma subsampling 4:2:0
• Square pixels
• Progressive scan

Audio format specifications for reels on Apple (iOS) and Google (Android) are listed below:

• Channels: Stereo
• Codec: AAC Low Complexity
• Sample rate: 44.1kHz or 48kHz
• Audio bitrate: 128kbs+