What is the difference between followers and likes for classic Pages?
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The number of followers indicates the number of people who may see your Page’s updates and posts in their News Feed. When people liked your classic Page, they also automatically “followed” you, which allowed them to see your posts in News Feed. People who liked the Page could also choose to unfollow the Page and not see its posts in their News Feed. They still demonstrate their support.
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For a stronger indicator of the number of people who would like to see your Page's posts in their feed, using followers is a better signal.
What happens to Page likes when I transition to the new Pages experience?
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If someone likes and follows your classic Page, they will continue to be a follower for the new Page and added to your total follower count.
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If someone likes your classic Page, but does not follow it, they will not transfer to your new Page as a follower.
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If someone follows your classic Page, but does not choose to like it, they will still transfer to your new Page as a follower.
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Page likes will not be supported on your new Page, and Page like count will no longer be accessible.
What happens if I switch my new Page back to a classic Page?
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If you switch back to a classic Page from a new Page, your followers will remain the same.
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If you switch back to a classic Page from a new Page, you will still have all the likes from your classic Page, unless they unfollowed your new Page. Anyone that followed your new Page will be added to follows for your classic Page.